10 Tips for Growing Your Electrical Business in Lean Times
By David Brown and Sheila Burres, D. Brown Management
Marketing strategies for growing your electrical business during a recession
There is no question that the current ( Jan 2010) electrical construction market hurts. The question is, why are some companies turning out record quarters while others are closing their doors? One explanation has to do with market share. Electrical contracting firms by nature are very fragmented. In fact, even the largest firms on EC&M's Top 50 Electrical Contractors list only have about 0.5% market share while the players lower on the list have about 0.1% market share. That leaves around another 60,000 electrical contractors out there with significantly less market share. Why is this relevant?
Following are 10 grass-roots marketing efforts that can help deliver consistent results for growing your company despite the current economic climate.
Read the full article Growing Your Electrical Business
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